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Every industry has a lingo. Whether you’re an engineer or a
firefighter, verbal shortcuts, acronyms and slang pepper our
workdays. The graphics world is no exception. Here are a
few terms you might hear while working with a graphic artist
or a program producer on your PowerPoint presentation.

Aliasing:

This technical term is also referred to as “stair-stepping” or
“jaggies.” It can occur on the rounded edges of lettering or
placed objects, particularly those with diagonal lines.

Aspect Ratio:

The area of your projected or viewed image. Referred to as
a width-by-height ratio such as 4:3 or 16:9. A standard US
video monitor is 4:3, widescreen is 16:9. These ratios
translate into pixel dimensions, which then translate into
inches when setting up your presentation document.

Banding:

On graphics saved with less than one million colors, large
areas of color may become defined as colored sections
rather than one continuous field. A photographic sky may
split into light blue, medium blue and dark blue, for
example.

B-A-T:

B-A-T stands for Big (Blank) Text. The “A” is interchangeable
with a few different words, so we’ll leave the most common
three-lettered one up to your imagination!

The B-A-T slide is simply a slide with a few words or
perhaps a short quotation in big, bold text. It could be a
“chapter” header like “Economics” or “Summary.” There is a
current trend to use more B-A-Ts than bulleted slides. Many
communications experts believe these types of slides have
more impact and retention potential on the audience.

Build:

The presentation process of starting with a title or headline,
then introducing other elements to the slide such as bullet
points, artwork or photographs.

Bullets or Readers:

The standard bullet point slide is more simply referred to as
a bullet or bullets. Older graphic artists and producers,
particularly those with backgrounds in video production, may
refer to bulleted slides as “readers.” This term comes from
the use of a device called a character generator (CG) that
“reads” text over a camera shot or background artwork.

Bump:

Making the type size, charts or other objects bigger to
improve readability.

Deck:

A common alternative term for a presentation.

Foils:

Another term for slides, often used by European
presenters.

MTL or Cover:

MTL stands for Meeting Theme Logo. The MTL is typically
your first and last slide in a presentation. It may have your
corporate logo, the name of your presentation, artwork that
matches your conference or meeting signage, or a
combination of all of these things. The MTL may be part of
an opening loop of material as the audience arrives in the
staging area.

The MTL may also be referred to as a “cover” within the
presentation, and appear as two presenters hand off to
each other or any other place where there is a change in the
show flow.

On shows using cameras for image magnification (I-Mag),
the video director will usually freeze an image of the MTL to
use onscreen when there is not a suitable camera angle.

Points and Picas:

These two “P” words all have to do with sizing. Points and
Picas refer to the height of lettering. You may hear an artist
discuss an increase in “point size” to make a slide more
readable to the audience.

Pica (pie-kah) is a printing term and heard less often. It may
come up if creating handouts is part of the presentation job,
but most artists stick with points these days.

Pixels:

As many digital photographers already know, Pixels are the
tiny squares making up your presentation. Creating a
presentation for 16×9 widescreen monitors will require your
artist to translate pixel dimensions into inches in the
PowerPoint page setup.

Pings:
With the newer versions of PowerPoint,
ping
(.png) files are supported. Graphic artists may use pings for
placing logos or other special artwork into the presentation
because they include a transparency channel allowing the
artwork to “float” over the background.

Power Prompt:

In some lower budget productions, a second computer may
use PowerPoint as a makeshift TelePrompTer. The
operator will create high-contrast slides – bright yellow
letters over black for example – and enter large bulleted
points to keep the presenter on track with key points.

The second computer is wired to a video monitor that only
the presenter can see.

Rollout:
Spoken more often by producers, the
rollout
is any plan for distributing your presentation to audience
members or other interested parties after your show is
completed. It could be via e-mail, duplicated CDs, print or
many other electronic methods.

Safe Action and Safe Title Areas:
These are
technical video terms and refer to the area within
10% and 20% of your screen edges, respectively. It is a
safety measure to ensure your graphics will not be cutoff on
any edge due to a poorly adjusted video monitor. Not as
applicable when using projection, although scrims and
drapes may block portions of the full image.

Walk-In Look:

This may be as simple as your MTL, or it could be
something more complex like an animated, timed loop of
moving art and images. The walk-in look is what your
audience will see while being seated prior to your
presentation.

PowerPoint is a registered trademark of Microsoft
Corporation. All Rights Reserved.

Obviously, if you are interested in the product and business opportunity, and if you are enough of a self starter to come prepared with questions and comments stemming from research you already did prior to attending the live sales presentation, it matters little if the presenter is skilled or stinks, but it places you in the enviable position of learning from a disastrous presentation of a top network marketing company representative. In many ways you could consider this your first lesson in network marketing and the art of avoiding failure in public venues.

The reasons why some top network marketing company presentations are horridly bungled usually may be found in the person of the presenter rather than in the company provided training. She or he may fail to engage the audiences from the get go. Conversely, the personality of the presenter may be entirely unsuited to public speaking and instead of having prepared to overcome this obstacle, the presenter may have refused to embrace the limitation, instead seeking to shrug it off by either raising the voice and speaking more loudly than necessary, or by regurgitating – albeit from memory – the content of the sales brochure. Both are disastrous and should be avoided at all costs.

If you are not a qualified lead but instead perhaps part of the presenter’s up line, it is your responsibility to take note of the deficiencies you cannot help but see. Generally speaking, learning from a disastrous presentation of a top network marketing company representative does not involve a lack of product knowledge, but instead may be simply a collection of mannerisms that, when put together, are extremely off-putting. Jot down clues, such as body language, an overuse of gestures or conversely noticeable lacks thereof, signs of nervousness, a failure to engage each member of the audience, or the inability to use the material provided in the training brochure and make it her or his own. After all, consumers and potential distributors alike are turned off quickly when faced with someone who is obviously operating from the comfort of a script, even if the piece of paper is not visible or committed to memory. Help the member of your down line to learn from the mistakes made, but do it gently so as not discourage her or him, and by giving very specific suggestions that will spell success at subsequent sales presentations.

The role of designing is very important for the production of a printing product. In fact, it is the foundation on which the whole structure of the product is built. The success of the product is dependent upon these designs. This is why they must be innovative and stylish. Such products as a custom presentation folder can take full advantage of these designs.

Before explaining the effects of such innovative designing on the folders, it is better to understand the form and functions of these items. They are not like a normal folder. They have special form with pockets or slits crafted on the insides of their covers to carry important business documents. The most extensive use of a presentation folder is in the offices.

Now back to the designing. There are many situations in which the outlook of a product can itself be used as a marketing tool. That’s why they must look better to attract more and more customers. They can also be used for the promotion of business identity of the company. This is one reason why the folder printing products need to be good looking. Colorful designs and proper printing will make them attractive to many customers. Moreover, the quality of the printing can be increased to produce a proper impact in the market.

As the use of presentation folders is not limited to offices only, their designs must be innovative and good looking. Most of the large companies and schools utilize them as a tool to promote their new products or enhance business identity. These designs must be innovative and yet should represent the business identity of the company in a purely traditional manner.