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The role of designing is very important for the production of a printing product. In fact, it is the foundation on which the whole structure of the product is built. The success of the product is dependent upon these designs. This is why they must be innovative and stylish. Such products as a custom presentation folder can take full advantage of these designs.

Before explaining the effects of such innovative designing on the folders, it is better to understand the form and functions of these items. They are not like a normal folder. They have special form with pockets or slits crafted on the insides of their covers to carry important business documents. The most extensive use of a presentation folder is in the offices.

Now back to the designing. There are many situations in which the outlook of a product can itself be used as a marketing tool. That’s why they must look better to attract more and more customers. They can also be used for the promotion of business identity of the company. This is one reason why the folder printing products need to be good looking. Colorful designs and proper printing will make them attractive to many customers. Moreover, the quality of the printing can be increased to produce a proper impact in the market.

As the use of presentation folders is not limited to offices only, their designs must be innovative and good looking. Most of the large companies and schools utilize them as a tool to promote their new products or enhance business identity. These designs must be innovative and yet should represent the business identity of the company in a purely traditional manner.

Most organizations today have come to realize that, while they often need events to garner their much needed revenues, they often fail to optimize their potential results because their initial negotiations are far less than optimal from the point of view of their priorities, needs and perspectives. More often than not, groups utilize either their volunteer leadership or staff members, who often are superb at other aspects and abilities, but fail to possess the experience, expertise or nuanced approach that differentiates how a quality negotiator approaches the process. Therefore, it would generally help if organizations, their leadership and those responsible for negotiating, learned and understood what it means to be an EFFECTIVE negotiator.

1. Nothing concrete or productive will occur during this process unless a negotiator sets out from the start to earn the trust and respect of the party on the other side of the proverbial table! One cannot be phony, pretentious, or avoid reality, but rather must be absolutely earnest throughout.

2. Find and focus on the intent and purpose of the most desirable agreement, and set out to communicate this openly and clearly from the onset.

3. Forget personality or any other sort of petty differences. Negotiating must never be controlled by emotions or feelings.

4. Emphasize your commitment to quality and excellence, and put needs and priorities first.

5. Don’t assume that the other party knows what you seek, or what you are going to ask for. Rather, understand that it is incumbent upon every quality negotiator to clearly articulate his position and needs, and do so in an honorable manner where his claims are legitimate and impactful. Begin with creating categories for every aspect of what you are requesting, and address each area completely and in a comprehensive manner.

6. Maintain your integrity and commitment to absolute trustworthiness. When you do so, you generally will maintain the basis for a priority – driven discussion. However, one needs to avoid the temptation to either take shortcuts or rush, but rather commit to take the time to get it done in a meaningful manner.

7. Begin your discussions by explaining your priorities, and frame the discussion by explaining the most significant or important matters first. Remember that the actual task of negotiating is not to be the time for initiating.

8. There must be a overall commitment to value, and views, while maintaining your honor, integrity and quality of personal values.

9. Negotiating always involves at least two parties, if not more. It is never solely about your, or your party’s needs. Therefore the professional negotiator approaches his tasks in an empathetic manner, because when one can clearly understand what others’ needs are, you can best address achieving the proverbial win – win scenario.

Negotiations should generally be left to the professionals or at least those with extensive expertise. Remember that mere experience, however, is far different than being a real expert!

One of the most common problems I have observed in many meetings & presentations is that many people do not appear to know – or are not interested in – how to “work the room” elegantly in order to network more effectively. Here, I am talking about both speakers / presenters and members of the audience! Many audience members merely enter the room, look for a place to sit and then start playing with their smart phone, iPad / tablet or laptop and drift off into their own little world until the event starts. Many speakers / presenters do little more than set up their equipment (if necessary), and like the audience members, do their own thing until it is time to “perform”.

It is vital to remember the purpose of these types of events is to communicate with PEOPLE from the very beginning. I do not mean from the moment the “owner” of the meeting calls everyone to order or the presenter takes his place, I mean from the moment that people start arriving in the room – that’s when it becomes a communicative activity.

These days, it is not enough to be an expert in your chosen field, you also have to be able to communicate this expertise to everyone in order to progress along your desired career path. This requires visibility and one way to obtain it is through elegant and effective presentations and another way is through the construction of an effective and wide network of fellow professionals that know and trust you. For this reason, one should always take advantage of every opportunity to expand your network and meetings are a great way to do it.

Some people become very nervous or self-conscious in these contexts and prefer to avoid introducing themselves for fear of rejection or “putting their foot in it” by saying something silly or inappropriate, however it is important to remember that many other people also suffer from the problem and they appreciate someone else making the first move! Be a leader, not a follower!

1. Arrive early if presenting or running a meeting. Get everything arranged the way YOU want it, set up your equipment (if necessary) and then get ready to greet as many people as possible!
2. If you are a member of the audience or meeting participant: Enter the room, stop in the doorway or just inside the room, look around to see who is there, find a place to sit & put your stuff down and then start networking!
3. Rapidly greet the people you know well already – focus on the unknowns! You WILL have time to talk more with those that you already know later.
4. Look for people that appear interesting – for whatever reason – and walk straight up to them.
5. Approach groups of two or three people use their Non verbal communication as a guide to whether you can join them or not.
6. Take the first steps, if you appear friendly and open, people will normally reflect your behaviour back to you!
7. Give your name & job. Then ask the other person about themselves – nothing personal!!!
8. Introduce people that you already know to those that you have just met so that they can extend their networks, too.
9. Circulate around the room – do NOT sit down and do your thing or stand up and become a wallflower!
10. Have lots of your business cards easily accessible and share them out. Get business cards from new contacts cards whenever possible. Actually read both sides of the card as soon as you receive them – it is perceived in many cultures as a sign of respect!
11. During the meeting / presentation sit beside someone that you do not know. Always introduce yourself to the people sitting to the left and right of you!
12. Do not initiate conversations during the event, but you can respond – briefly!
13. During coffee breaks, change-overs, etc., continue networking.
14. Never complain about anything (speaker, ideas, installations, etc.) – if something is bad, remain “neutral” – you never know who you are talking to!
15. Beware of the cultural norms governing introductions: in Spain, kissing on both cheeks is common while in other countries it is frowned upon! Check out what is permitted BEFORE the event.

While it often common for some people to feel inhibited in certain contexts and many may find it difficult to initiate communication with unknown people, it is important to remember that the other participants are there for the same reasons that they are. This means that there are certain shared interests for everyone present which provide a real and valid reason for someone to start the communication. So, why don’t you take the first step?

In addition, it is generally recognized that an extended network can be of great benefit to all its’ members by providing a great source of information for those who need it!
If the first time is difficult, the second time will be much easier and the third time even easier and from then on you should have absolutely NO problems.

Remember: Practice Makes Perfect!