The role of humility in the negotiating process…
Can we agree on this? The truly brilliant rarely trumpet their brilliance to the world – and many are quite modest…
And how about this? For those who do trumpet their brilliance to the world, this is often the first sign that they are not…
Not long ago, I was having lunch with the managing partner of a prominent professional firm. Even before we reached the restaurant, he began telling me the reason for his success. “You see,” he said, “I’m simply brilliant at what I do. I’m just that much smarter than my competitors and my clients know this.” This continues throughout lunch. So, why was he telling me this? I didn’t have a clue. Was he trying to persuade me – or himself? And, again, what was I to do with this information? Again, I didn’t have a clue. All that I knew was this: If he thought the revelation of his brilliance would impress me, he was wrong. Actually, the opposite was true…
This made me think of some negotiators I’d encountered over the years who, prior to our upcoming negotiations even beginning, also thought there was some strategic advantage in telling me about their past triumphs at the negotiating table. Again, what I was to do with that information? Was I to pack my bags and go home, rather than face the brilliance of my hero? Hardly. Rather, wasn’t I much more likely to prepare more thoroughly for my encounter with him? And wasn’t I now more likely to bring in reinforcements to face the daunting challenge of having to negotiate with my hero? And, hey, was it my imagination or did this seem just supremely arrogant? You bet…
When I think back on some of the best negotiators I have seen around the world over the years, I am struck by this one quality: their humility. While each may have had distinctive negotiating styles and approaches to the negotiation process, each treated humility as the real deal. Each understood the real dangers that a lack of humility would bring – both for their own teams and in dealing with the other side. This is why they all worked so hard at remaining grounded.This is why they just didn’t drink the punch.
And as for those wannabe brilliant negotiators who stubbornly believe there is some strategic advantage to proclaiming their brilliance – perhaps in the forlorn hope that this will intimidate the other side, my experience tells me they are simply dreaming. They don’t understand how a lack of humility will inevitably undermine their ability to deal with anyone familiar with the 10 Powers of Negotiation. And, by doing so, they don’t understand they will now face the prospect of having to push a very heavy rock up an extremely steep and slippery slope. So, what are these 10 Powers of Negotiation that a lack of humility will undermine?
The 10 Powers of Negotiation:
These are the negotiating powers that Nelson Mandela revealed in his historic negotiations with the South African government. Just as he demonstrated a mastery of them in his negotiation, the very best negotiators I have encountered and worked with have also only mastered them. Like Nelson Mandela, they mastered the remarkable art of keeping their eye on each of these Powers simultaneously:
- The power of understanding that a negotiation is a process;
- The power of preparation;
- The power of positioning;
- The power of common sense and logic;
- The power of dignity, congeniality, humility and humor;
- The power of truth and fairness;
- The power of observation – of listening and seeing;
- The power of morality, courage and attitude;
- The power of patience; and
- The power to walk away.
In applying these Powers, the best negotiators all relied heavily on the negotiating teams they had assembled. And they always gave their team members the credit for whatever accomplishments resulted from the particular negotiation – which was yet another sign of the humility they all possessed.
Humility is both an endearing quality and is a necessity…
Humility is a not just an endearing quality, it is also a remarkable asset. Why? Because people like doing business with people they like – and people like people with humility. It is therefore an almost indispensable asset going into a negotiation.
It is also a necessity, however. Why? Because a lack of humility poses some profound dangers to a successful negotiation, we have to do everything we can to avoid those dangers. This is why the best negotiators all concentrate on remaining modest and low-key, always preferring to fly below the radar. They all see the clear benefit of being under-estimated. They all see the clear dangers posed by overconfidence, arrogance – and drinking the punch.
The clear dangers…
One obvious problem about drinking the punch is that it is intoxicating. This serves to heighten feelings of perceived brilliance and self-importance, which can be fatal to your negotiation. Why? As the 10 Powers reveal, it is absolutely critical to put yourself in the position of those with whom you are negotiating. To do so, you have to focus intensely on them and not on yourself. By the time you enter the negotiation, you should already know what you can accept and what you cannot. The variable in the equation is always the other side. You therefore have to know them as well as they know themselves.
If you drink the punch you you become like the finely honed human specimen at the local hip fitness center. Go there and watch them admiring themselves in the walls of mirrors that surround them. They rarely take their eyes off themselves – and, if they ever do, it is only to compare themselves to more feeble specimens like you and me. They see the world only through their own eyes. In a negotiating context, this is near fatal. As our intoxicated negotiators view everything through the lens of their own perceived brilliance, they ignore those with whom they are negotiating. Apart from conveying the unfortunate perception that they are too big and too smart for the room, which is frankly obnoxious, they will inevitably miss important signs and signals the other side offers. This is bad news for everyone in the negotiation…
How does this play out? As they focus more on themselves and less on the other side, they inevitably begin to discount and underestimate the other side’s views and positions. Now, instead of truly understanding the other side’s positions and what they need from the process, their perceived superiority distorts the process. This, in turn, undermines every one of the Powers, but particularly the Powers of Preparation and Positioning, in which you have to fashion your approach based upon what the other side needs to make the deal happen.
And, to make matters worse, this lack of humility will also almost inevitably result in our brilliant but intoxicated hero beginning to denigrate the other side. And as does, he will minimize the legitimacy of the other side’s reasons for taking whatever positions they have taken. And this will not only annoy them, it will result in your team losing clear opportunities to address and improve the deal you might really want to reach. Certainly, this will undermine the clear benefits of Powers of Dignity, Congeniality, and Humor that create the indispensable atmosphere you will need to close the deal. And as this sorry tale begins to unfold, the process inevitably becomes way too personal. And as this occurs, the negotiations will probably inevitably be teetering on a slippery slope going in a direction you might not want.
The most serious problem this lack of humility, overconfidence and arrogance creates, however, is that it erodes the potential ability of the parties to work together collaboratively. Because it is so very important to create a sense of trust and comfort with the other side, and because you will always need them to share information with you, conveying a sense of superiority and arrogance will make this sharing almost impossible. After all, who really wants to collaborate with a condescending arrogant twit? Nobody I know…
Why do some negotiators trumpet their self-proclaimed brilliance?
So, why do they do it? Perhaps they are trying to persuade themselves that they are indeed brilliant. Perhaps they believe that, if they repeat their assertions of brilliance often enough, it will magically come true. In the case of attorneys and accountants, perhaps they believe they have to justify their sometimes-outrageous hourly rates. For these particular attorneys and accountants (or anyone else that displays this particular trait), however, if you hire them, you’ll almost certainly get what you deserve…
Finally, over the years, it has been my experience that often the most dangerous people around the negotiating table are the quiet ones – not the noisy ones who are constantly trying to impress. The moral here for me is clear: If you really think you are brilliant, it might be better to be quiet – just in case you are not…